Digital Business Mastery: Inbound Marketing & Sales

₹14999 66.67% OFF

₹4999

Digital Business Mastery:

Inbound Marketing & Sales

Digital Business Mastery:

The best part of digital business is that it’s not much different from a circular marathon, you start from a certain destination & your result is based on reaching the same destination.

Start The Start & Endpoints are the same, If you’ve started there is no quitting but if you’ve decided to end then you can never restart. The business is all about running, sometimes fast & sometimes a bit slow and the decisions you make during both the phases determine your success.

Digital Business Mastery is the one-stop-destination & a unique program of its kind which focuses on various developments of digital business right from setting it up to the tail end of customer satisfaction.

Inbound Marketing & Sales:

Inbound Marketing also called permission-based marketing is a core competence needed to develop a digital business.

There are many different strings associated with it, but the main idea behind the inbound course is to get an individual ready by driving revenue to the business & meeting targets associated based on the business plan.

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Course Curriculum


	Introduction to business
		How do Digital Business Mastery work?
		Role of Marketing & Sales in Business
		Inbound Marketing Vs. Outbound Marketing
	Inbound Stages
		Introduction
		Attract
		Convert
		Close
		Delight
	Buyer’s Journey
		Introduction
		Attraction
		Consideration
		Decision
	Funnel Marketing
		Introduction
		Lead Generation
		Digital Engagement
		Sales & Marketing Qualified Leads
		Sale or Closure
		Delight
		Repeated Sales
	Creation vs Strategy
		Creation
		Strategy
	Story Telling
		Worldview
		Attention
		Bias
		Convert
		People Notice New
		Difference
		Coincidence
		Prediction
		All Marketers are storytellers
		Fibs & Frauds
	Cashflow
		Cashflow 1
		Cashflow 2
		Chashflow 3
		Chashflow 4
		EBIDTA
	Understanding your Audience
		Buyer’s Persona
		Socio Economic Classes
		Generation Type
	Understanding Brand Guidelines
		Mission & Vision Statements
		Colour Pallette
		Editorial Style Guide
		Typography
	Structuring your communication
		TNV-MADU
		Why-Who-How-What?
	Lead Generation KPI's
		Lead Generation KPI's
		Types of Lead Generation
	Paid Lead Generation
		Introduction
		Facebook Ads
		LinkedIn
		Google Ads
		Quora Ads
		OTT Platforms
		Additional Mediums
		Sample EBITA
	Organic Lead Generation:
		Introduction
		Social Media Capturing
		Facebook Page
		Instagram Page
		LinkedIn Account
		Twitter Page
		Youtube Page
		Quora Answers
		IGTV Handle
		Whatsapp Business
		Website
		Lead Capturing Activity (Login/ Sign Up)
		Optin
		Hello Bar
		Blogs
		SEO
		Sample EBIDTA
	Branded Lead Generation
		Introduction
		Refferals
		Loyalty
		Affiliate Marketing
		Influencer Marketing
	Digital Engagement
		Introdution
		Email Marketing
		SMS Marketing
		Re-Marketing
		Whatsapp for Business
		Working with CRM
		App Marketing
		Website Tools
		Webinars
		Blogs
		EBooks
	Business Planning
	Inbound Sales
		SPIN technique
		Elevator's Pitch
	Delight
		Customer Service
		NPS
		CSAT
		WoM Index
		Sample EBIDTA
	How to Set-Up Business?